what is technical seo?
As an internet marketing strategy, SEO (search engine optimization), has matured greatly over the years even to the point that is has gone beyond technical competence. However, this does not mean that the technical aspects of SEO should be completely forgotten altogether because there will always come a time where you will need to pay attention to the technical details of search engine optimization. A lot of the problems plaguing SEO campaigns can often be traced back to technical problems which are often the result of neglect.
Technical SEO problems, by nature, have the tendency to hit areas that are connected to crawling, indexation, and site redirects. The areas mentioned are all important, foundational areas of search engine optimization that every blue collar, ball busting organic search marketer needs to familiarize himself with.
Here are a couple of the technical aspects of SEO that you should be aware of.
Search Engines are Lynx Friendly
Most organic search engine marketers are probably aware of this already, but in case you aren’t yet then allow me to impart some knowledge on you. Most search engines, especially major ones like Google and Bing, are Lynx friendly. This is why you may want to use a text browser like Lynx to check up on your website.
This is very important because if you are not able to see your own site even after using Lynx, then the chances of search engines detecting your site will be slim to none. On a side note, Lynx is not able to read scripts such as Flash, DHTML, Java, cookies, and session IDs. Be sure to put that in mind next time you try to optimize your site.
Sites Should be Search Bot Friendly
You should always make sure that search bots can freely crawl around your site without any hindrances such as session IDS or any another feature that you are using to keep an eye out on the behaviour of individual users that can block the paths of search bot crawlers. Your site will never get the chance to have its rank increased if there are several URLS that look different from one another, but all point to the same page.
Technical SEO problems, by nature, have the tendency to hit areas that are connected to crawling, indexation, and site redirects. The areas mentioned are all important, foundational areas of search engine optimization that every blue collar, ball busting organic search marketer needs to familiarize himself with.
Here are a couple of the technical aspects of SEO that you should be aware of.
Search Engines are Lynx Friendly
Most organic search engine marketers are probably aware of this already, but in case you aren’t yet then allow me to impart some knowledge on you. Most search engines, especially major ones like Google and Bing, are Lynx friendly. This is why you may want to use a text browser like Lynx to check up on your website.
This is very important because if you are not able to see your own site even after using Lynx, then the chances of search engines detecting your site will be slim to none. On a side note, Lynx is not able to read scripts such as Flash, DHTML, Java, cookies, and session IDs. Be sure to put that in mind next time you try to optimize your site.
Sites Should be Search Bot Friendly
You should always make sure that search bots can freely crawl around your site without any hindrances such as session IDS or any another feature that you are using to keep an eye out on the behaviour of individual users that can block the paths of search bot crawlers. Your site will never get the chance to have its rank increased if there are several URLS that look different from one another, but all point to the same page.