what is seo?
SEO, or search engine optimization, is a process wherein the ranking of a site in search engine results is manipulated. This is done in order to make the target site appear on the very first page of search engine results. Sites that have a higher rank often end up appearing a lot in search engine results which increases the number of online users who visit the site. More visitors means more traffic and having more traffic usually translates to profits.
SEO is mostly known for targeting keyword related searches, but what some people may not realize is that it goes way beyond that. SEO also targets image searches, video searches, and even academic searches. As a marketing strategy, SEO takes into account the way a search engine works, what the people search for, the actual keywords or terms they use while searching, and which search engines their target audience prefers the most.
Trying to make a website optimized usually involves having its content, HTML, and any associated coding edited. The reason why they need to be edited is for them to have their relevance to specific keywords increased and to do away with any barriers that might hinder the indexing activities of search engines. Another SEO tactic that many businesses use is promoting a website in an attempt to add to the amount of backlinks.
As a marketing strategy, SEO is not appropriate for every website and other internet marketing techniques are far more effective, but of course this all depends on the goals of the site operator. SEO can also generate a pretty decent ROI or return of investment, however, this is not guaranteed. The reason for this being the constant changes being made to search engine algorithms and the fact that search engines do not get paid for increasing traffic in organic searches.
SEO is mostly known for targeting keyword related searches, but what some people may not realize is that it goes way beyond that. SEO also targets image searches, video searches, and even academic searches. As a marketing strategy, SEO takes into account the way a search engine works, what the people search for, the actual keywords or terms they use while searching, and which search engines their target audience prefers the most.
Trying to make a website optimized usually involves having its content, HTML, and any associated coding edited. The reason why they need to be edited is for them to have their relevance to specific keywords increased and to do away with any barriers that might hinder the indexing activities of search engines. Another SEO tactic that many businesses use is promoting a website in an attempt to add to the amount of backlinks.
As a marketing strategy, SEO is not appropriate for every website and other internet marketing techniques are far more effective, but of course this all depends on the goals of the site operator. SEO can also generate a pretty decent ROI or return of investment, however, this is not guaranteed. The reason for this being the constant changes being made to search engine algorithms and the fact that search engines do not get paid for increasing traffic in organic searches.